In this article, we challenge the traditional approach to music marketing that solely focuses on the newest release (The firework - which burns bright and quickly fades) to propose musicians should also be thinking about their 'Bonfire' strategy (Their on-going, slow-burn content strategy that maintains momentum between releases). Firework marketing Traditional music promotion has focused on launches, singles, videos, EPs and albums. All of your marketing efforts are geared u
When you know every stream on Spotify can earn you money, why wouldn't you spend some money on guaranteed streams? Here are a three good reasons. Streams don't automatically mean fans. Streams are important, afterall if nobody listens to you music you don't stand a chance, but it's what happens after the stream that is actually more important. . Success on Spotify occurs when you trigger a network effect. IE one stream, becomes multiple streams, a save, a playlist add, a play
In this article Mark Knight, founder of Major Labl explains why music promotion is only effective if it drives the play count. Focusing on the things that matter As an independent musician it’s important to remember you are only successful if people listen to your music. It feels like an obvious point, but far too often musicians and managers get distracted by the promotion and forget that listening is the end goal. For many musicians, success is the press feature, the blog r
Last week we posted an article explaining how to build relationships with music blogs and how to increase the chances of being featured. You can consider this article it’s evil twin brother. Mark Knight, Founder of Right Chord Music outlines the quickest ways to get your emails deleted and your music ignored. Ignoring the submission policy: Most established blogs have a submissions policy. At Right Chord Music we ask you to submit music via the website contact page. This mean
Mark Knight the Founder of Right Chord Music (RCM), a top 10 ranked indie music blog explains how unsigned bands and independent artists can increase their chances of being featured on music blogs. 1. Do Your Homework Before contacting a blog spend some time visiting their site to understand exactly what they do. You should know answers to the following questions: 1. What's the focus of the blog? 2. Which genres of music do they cover? 3. Which artists have they featured that
In this article, Major Labl founder Mark Knight, identifies the three most common music marketing mistakes made by independent artists, and suggests simple ways to avoid them. 1. Don't plan to promote Musicians often take months, sometimes even years to write, record and produce new music and once they have it finished, they want to share it... immediately. While it's easy to get swept up in the excitement of a new release, releasing without a plan is almost always a mistake.