Music Marketing Advice
After working with unsigned and independent artists as a manager, consultant, blogger, podcaster and music startup founder, I wanted to share some pearls of wisdom I had learned along the way, which might also benefit you. Here are my 64 Truisms and Advice Nuggets for Independent Artists looking to cut through.
This Podcast was taken from an original blog post which you can read in full here.
About the author.
Mark Knight is the co-founder of the music start-up Major Labl Artist Club and also runs Right Chord Music, a music blog that champions incredible unsigned and independent artists. A marketing strategist by trade, Mark aims to bring best-practice brand marketing to band marketing. He has consulted for indie labels such as Earache Records (working with artists like Buckcherry, Scarlet Rebels, The Temperance Movement, and Travis Meadows), Trashmouth Records (Maggie The Cat), and various independent musicians including Anna Wolf, Iraina Mancini, and Porcelain. His work with The Daydream Club earned a nomination for Best Digital Campaign at The Music Ally Awards, making them the only unsigned artist to receive this recognition. The band now have over 100m Spotify Streams as an independent artist.