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After spending 15 years working with independent artists, I wanted to share some truisms and advice nuggets to help independent artists trying to cut through.

Lola Young: The Power of Virality, Fan Engagement & Digital Strategy

This article critically examines Kevin Kelly's 1,000 True Fans theory and suggests how it needs to evolve in 2024.

Musicians: Stop Wasting Your Time On Superfans, That’s Not How You Grow.

The Musician's Census. "It's becoming harder to be an independent artist."

We analysed some of the best-performing music artists on TikTok and identified ten principles you need to understand to make your content...

Spotify Countdown Pages launch to improve on the Pre-Save campaign.

Check and compare your Spotify Popularity Index Score for free.

In the last five years searches for Lofi music have surged by 345% on Google, so what's driving this genre explosion and how can...

Mark Knight, Founder of the Right Chord Music Blog outlines the quickest ways to get your emails deleted and your music ignored.

Share your opinions and win FREE Musosoup press campaigns in the Musicians Census 2024.

At a time when TikTok and Universal Music are at war over artist payouts, it’s a great time for Spotify to share some big...

In this article, we explore the changing face of social media marketing for indie artists and suggest artists trying to promote their...

In this article, we explore how Connor Price is redefining success for independent musicians, with a music marketing style that shifts...

If you are an indie musician, here is our guide to promote music in 2023. 1. Write, record and produce the highest quality music....

In this article, we explore the subtle, but significant differences between music marketing and music promotion and explain how...

Covid19, Brexit and Apple Privacy changes have collectively caused the perfect storm battering unsigned musicians like never before.

If you are an independent artist looking to promote your music, it's important you have both a bonfire and firework music marketing strategy

In this article, Major Labl founder, Mark Knight considers the parallels between brands and bands and asks what can independent musicians...

Major Labl founder Mark Knight, provides the ultimate checklist to promote independent music more effectively in 2021. Record and produce...