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Lola Young: The Power of Virality, Fan Engagement & Digital Strategy
Lola Young: The Power of Virality, Fan Engagement & Digital Strategy

Mark Knight, Founder.
5 min read
117 views


Challenging The Logic & Relevance of Kevin Kelly's 1,000 True Fans In 2024
This article critically examines Kevin Kelly's 1,000 True Fans theory and suggests how it needs to evolve in 2024.

Mark Knight, Founder.
5 min read
156 views


Musicians: What If Growth Doesn't Come From Superfans?
Musicians: Stop Wasting Your Time On Superfans, That’s Not How You Grow.

Mark Knight, Founder.
4 min read
561 views


"FREE Report. Why It’s Becoming Harder To Be An Independent Artist.”
The Musician's Census. "It's becoming harder to be an independent artist."

Mark Knight, Founder.
2 min read
173 views


How To Promote Music In 2024
We analysed some of the best-performing music artists on TikTok and identified ten principles you need to understand to make your content...

Mark Knight, Founder.
4 min read
831 views


Spotify Launches Countdown Pages
Spotify Countdown Pages launch to improve on the Pre-Save campaign.

Mark Knight, Founder.
2 min read
94 views


Check & Compare Your Spotify Popularity Index Score For Free
Check and compare your Spotify Popularity Index Score for free.

Mark Knight, Founder.
2 min read
1,506 views


Quiet Revolution: The Growth of Lofi Music
In the last five years searches for Lofi music have surged by 345% on Google, so what's driving this genre explosion and how can...

Mark Knight, Founder.
2 min read
168 views


How To Be Ignored By A Music Blog.
Mark Knight, Founder of the Right Chord Music Blog outlines the quickest ways to get your emails deleted and your music ignored.

Mark Knight, Founder.
2 min read
45 views


The Musicians Census 2024: Win Free Musosoup PR
Share your opinions and win FREE Musosoup press campaigns in the Musicians Census 2024.

Mark Knight, Founder.
2 min read
83 views


Why Spotify's Record Music Industry Payouts Are Misleading.
At a time when TikTok and Universal Music are at war over artist payouts, it’s a great time for Spotify to share some big...

Mark Knight, Founder.
3 min read
72 views


The 3 Epochs. Social Media Marketing for Indie Artists.
In this article, we explore the changing face of social media marketing for indie artists and suggest artists trying to promote their...

Mark Knight, Founder.
4 min read
329 views


Connor Price Is Changing Music Marketing Forever
In this article, we explore how Connor Price is redefining success for independent musicians, with a music marketing style that shifts...

Mark Knight, Founder.
2 min read
266 views


How To Promote Music Independently In 2023.
If you are an indie musician, here is our guide to promote music in 2023. 1. Write, record and produce the highest quality music....

Mark Knight, Founder.
7 min read
444 views


Indie Musician? Music Promotion vs Effective Music Marketing
In this article, we explore the subtle, but significant differences between music marketing and music promotion and explain how...

Mark Knight, Founder.
3 min read
442 views


Why It's Harder Than Ever To Promote Indie Musicians
Covid19, Brexit and Apple Privacy changes have collectively caused the perfect storm battering unsigned musicians like never before.

Mark Knight, Founder.
5 min read
461 views


Indie musician? 6 quick ways to create a 'bonfire' music marketing strategy
If you are an independent artist looking to promote your music, it's important you have both a bonfire and firework music marketing strategy

Mark Knight, Founder.
3 min read
479 views


6 Things Independent Musicians Can Learn About Growth From Successful Brands
In this article, Major Labl founder, Mark Knight considers the parallels between brands and bands and asks what can independent musicians...

Mark Knight, Founder.
7 min read
345 views


How To Promote Independent Music In 2021. The Expert Guide.
Major Labl founder Mark Knight, provides the ultimate checklist to promote independent music more effectively in 2021. Record and produce...

Mark Knight, Founder.
5 min read
798 views


Three Reasons Playlist Promotion Fails Indie Musicians.
Independent artists know every stream on Spotify earns them money, so why wouldn't they play a playlister to guarantee streams? Here are...

Mark Knight, Founder.
3 min read
423 views