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Challenging The Logic & Relevance of Kevin Kelly's 1,000 True Fans In 2024
This article critically examines Kevin Kelly's 1,000 True Fans theory and suggests how it needs to evolve in 2024.
Mark Knight, Founder.
5 min read


Musicians: What If Growth Doesn't Come From Superfans?
Musicians: Stop Wasting Your Time On Superfans, That’s Not How You Grow.
Mark Knight, Founder.
4 min read


"FREE Report. Why It’s Becoming Harder To Be An Independent Artist.”
The Musician's Census. "It's becoming harder to be an independent artist."
Mark Knight, Founder.
2 min read


Why Spotify's Record Music Industry Payouts Are Misleading.
At a time when TikTok and Universal Music are at war over artist payouts, it’s a great time for Spotify to share some big...
Mark Knight, Founder.
3 min read


The 3 Epochs. Social Media Marketing for Indie Artists.
In this article, we explore the changing face of social media marketing for indie artists and suggest artists trying to promote their...
Mark Knight, Founder.
4 min read

