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5 min read

Challenging The Logic & Relevance of Kevin Kelly's 1,000 True Fans In 2024

This article critically examines Kevin Kelly's 1,000 True Fans theory and suggests how it needs to evolve in 2024.

38 views

4 min read

Musicians: What If Growth Doesn't Come From Superfans?

Musicians: Stop Wasting Your Time On Superfans, That’s Not How You Grow.

496 views

2 min read

"FREE Report. Why It’s Becoming Harder To Be An Independent Artist.”

The Musician's Census. "It's becoming harder to be an independent artist."

99 views

3 min read

Why Spotify's Record Music Industry Payouts Are Misleading.

At a time when TikTok and Universal Music are at war over artist payouts, it’s a great time for Spotify to share some big...

57 views

4 min read

The 3 Epochs. Social Media Marketing for Indie Artists.

In this article, we explore the changing face of social media marketing for indie artists and suggest artists trying to promote their...

269 views

3 min read

How Independent Music Artists Win On Social Media

Question. How do independent music artists win on social media? We analysed over 1,000 of the most viewed videos on TikTok each with a...

289 views