We improve the way indie musicians promote their music.
Pay-as-you-go consultancy, training & advice.
Keep 100% of your rights.
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WHY WE EXIST
We exist because the traditional approach to music marketing designed for major label artists in the 80s does not work for indie musicians in the ’00s.
Why...
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Radio spot plays don’t deliver the reach or frequency required to build fame or a fanbase
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Press appears on niche, unread music blogs with poor SEO optimisation
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Live has limited ability to reach new listeners and convert them into fans at scale
OUR DIFFERENCE
We borrow from advertising best practices to reach, engage, convert and retarget the audiences most into your music. Unlike music PR or radio plugging companies, we don't just jump to promotion, we start by identifying your specific challenges and create a bespoke music marketing plan to address them. We always start by optimising the channels you can control. (social media and websites) before considering the channels, you can’t control. (radio & press).
We recognise that just because it's worked before doesn't mean it will work again. The music marketing landscape is always changing and we change with it.
EXAMPLE SERVICES
We helped Nick Batterham optimise his online touchpoints by running a 70 point best practice audit. The aim was to improve his chances of being found and heard ensuring his content left a positive first impression.
OUR FOUNDER
Mark Knight, marketing strategist, new music champion and founder of Major Labl
Hello, I'm Mark.
For the last 20 years, I've provided strategic marketing consultancy for some of the world's biggest brands including evian, Nivea and Vodafone. When I set up Major Labl my aim was to bring proven advertising best practices and marketing theory from the brand world to the band world.
Alongside brand consultancy, I also have over 10 years of experience managing and promoting indie musicians. My work with The Daydream Club was recognised with a nomination for Best Digital Campaign at The Music Ally Awards (the only indie musician to be nominated). The band now have over 100m Spotify Streams as an independent artist.
In 2010 I founded Right Chord Music (now ranked 4th by Feedspot in the top 50 indie music blogs) and The Lost On Radio Podcast to help champion incredible independent artists.
In 2016, I set myself an audacious challenge to find and break an unsigned band in just 10 weeks without using radio or press. The project took me to the main stage in Cannes. The band 'Broken Witt Rebels' are now signed to Universal Music.
Over the past 10 years, I've lectured on music marketing at MIDEM, Off The Record and Liverpool Sound City, written for The Guardian, Unsigned Guide, Reverbnation, Music Think Tank and judged the Music Week Awards.
My experiences have shaped the services Major Labl provides to indie musicians.
I look forward to discovering your music.
CASE STUDIES
Click below to read detailed case studies showing how we've helped indie musicians like you improve their music marketing.
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