We improve the way indie musicians promote their music.
Pay-as-you-go consultancy, training & advice.
Keep 100% of your rights.
WHY WE EXIST
We exist because the traditional approach to music marketing designed for major label artists in the 80s does not work for indie musicians in the ’00s.
Radio spot plays don’t deliver the reach or frequency required to build fame or a fanbase
Press appears on niche, unread music blogs with poor SEO optimisation
Live has limited ability to reach new listeners and convert them into fans at scale
We borrow from advertising best practices to reach, engage, convert and retarget the audiences most into your music. Unlike music PR or radio plugging companies, we don't just jump to promotion, we start by identifying your specific challenges and create a bespoke music marketing plan to address them. We always start by optimising the channels you can control. (social media and websites) before considering the channels, you can’t control. (radio & press).
We recognise that just because it's worked before doesn't mean it will work again. The music marketing landscape is always changing and we change with it.
We helped Nick Batterham optimise his online touchpoints by running a 70 point best practice audit. The aim was to improve his chances of being found and heard ensuring his content left a positive first impression.