How It Works.
With Major Labl's Pay As You Go Management service, there are no contracts and no 20% commissions taken from your income. You can book your first call with Major Labl founder Mark Knight using his Calendly link below now.
Each call is 30 minutes and costs £30. Ahead of the call Mark will conduct a thorough 70-point audit of your online presence and will come to the call with simple advice and recommendations to improve your marketing efforts. If you would like additional support, Mark can arrange weekly or monthly follow-up meetings to provide expert advice on your terms.
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For the last 20 years, I've provided strategic marketing consultancy for some of the world's biggest brands including evian, Nivea and Vodafone. When I set up Major Labl my aim was to bring proven advertising best practice and marketing theory from the brand world to the band world.
Alongside brand consultancy, I also have over 10 years of experience as an artist manager and new music champion. My work with The Daydream Club was recognised with a nomination for Best Digital Campaign at The Music Ally Awards (the only unsigned artist to be nominated). The band now have over 100m Spotify Streams as an independent artist.
In 2010 I founded Right Chord Music (now ranked 5th by Feedspot in the top 50 indie music blogs) and The Lost On Radio Podcast which has attracted listeners from over 150 countries.
In 2016, I set myself an audacious challenge to find and break an unsigned band in just 10 weeks without using radio or press. The project took me to the main stage in Cannes. The band 'Broken Witt Rebels' are now signed to Universal Music.
Over the past 10 years, I've lectured on music marketing at MIDEM, Off The Record and Liverpool Sound City, written for The Guardian, Unsigned Guide, Reverbnation, Music Think Tank and judged the Music Week Awards.
I look forward to discovering your music.