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EXPERT COACH
Mark Knight is the founder of Major Labl and the Right Chord Music Group. For the last 22 years, Mark has provided strategic marketing consultancy for brands including Coca-Cola, Vodafone and Nivea. Mark set up Major Labl in 2018 with the aim of bringing marketing best practices from the brand world to the band world. He has provided strategic consultancy for indie labels including Earache Records (Buckcherry, Scarlet Rebels, The Temperance Movement & Travis Meadows), Trashmouth Records (Fat White Family, Maggie The Cat) and a host of independent artists including Anna Wolf, Iraina Mancini and Porcelain. His work with The Daydream Club was recognised with a nomination for Best Digital Campaign at The Music Ally Awards (the only unsigned artist to be nominated). The band now have over 100m Spotify Streams as an independent artist.
Other Achievements
Right Chord Music Blog Founder (5th in Feedspot's Top 50)
Broke an Unsigned Brand In 10 Weeks (Broken Witt Rebels)
Created The Takeover festival watched by over 600,000 fans
Liverpool Sound City Artist Mentor
Music Week Awards judge
Published in The Guardian
Rhona Macfarlane
Mark helped me with the campaign for my EP and was so helpful in terms of how to plan and run a campaign and made sure all the necessary steps were laid out. He is very attentive and invested in the process and would jump on a call anytime I had any problems or wanted to understand more. He is very knowledgeable about marketing and the industry and I learnt a lot from working with him. Cheaper than a PR company and a personalised, caring approach!
Liam May, Trashmouth Records
Mark Knight is one of the good people in the music industry & I'd highly recommend any independent musician who wants a hand understanding & making the most of the online marketing world.
Mike Mayor, Earache Records
Consulted Mark on various album campaigns with mind-blowing results from his off-screen marketing ideas. His wide range of experience in different areas of the industry helped expand our albums sales to wider audiences as well as making album campaigns become much more than the ordinary. Easy to talk to and excellent at troubleshooting.
© 2020 by Major Labl
Part of the Right Chord Music Group
We are based in London, UK but work with artists from all over the world