Doctors Of Madness

Background: 

Proto-punk pioneers Doctors Of Madness asked us to help promote their first release in 41 years

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Objectives:

1. To relaunch DoM in the digital era

2. To drive Spotify plays of new album Dark Times and lead single 'Make It Stop'

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Our challenge:

Reconnect with the existing Doctors Of Madness fan base digitally and bring a new audience to hear the band's music

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Our work:

• Optimise social channels with consistent imagery and links

• Build a new website for the band to help sell CDs and merchandise

• Create social content to promote the lead single and album on Facebook, Instagram and Twitter

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Creative strategy:

Starting with the lead single 'Make It Stop' we created a bespoke social campaign highlighting the lies told around Brexit, and fed the content into Twitter conversations. For the album 'Dark Times' we highlighted social issues and facts that demonstrated real-life dark times, using the album as a soundtrack to inspire action and change. We used existing quotes and testimonials from celebrities and musicians including Jools Holland and Vic Reeves as a way to attract the curiosity of new fans.

Results:

1. 629% increase in monthly Spotify listeners

2. 18% increase in Spotify followers

3. 210% increase in total Spotify streams