Major Labl Artist Club

We transform unsigned artists into independent artists.

Be your own Major Label.
Keep 100% of your rights

The Major Labl Artist Club is coming soon. Sign up to be the first to hear about our exciting new plans and receive our FREE guide to releasing music more effectively.

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WHAT

WE DO

We  provide music marketing services specifically for unsigned and independent artists.

What we don't do. Book gigs, sign artists or take away your rights or your royalties.  

Major Labl is part of the Right Chord Music Group

 

AUDIT & OPTIMISE

We conduct a 70 point audit of your existing activity and channels against best practice principles to understand the gaps and opportunities to improve effectiveness. Then we fix and improve the issues identified, ensuring everything is optimised before promotion begins.

APPLY

We are selective about the artists we choose to work with. If we don't love and believe in your music we won't put our heart and soul into it, and that's not good for anyone. If you are interested in working with us, please submit this application form. 

We begin every artist relationship with a free consultation. Then based on your needs we build a plan, selecting from the nine possible work modules listed above. For a new artist we might complete all nine modules. However, for a more established artist, releasing a new album we might cherry pick two or three modules.

We also offer a pay as you go consultancy module to cover off anything else. Maybe you need some help writing a grant application, or just want to brainstorm ideas? At every step we can complete the work for you, or act as a consultant teaching you how to do it yourself.

We are based in London, UK  but work remotely with artists from all genres, all over the world.

 

 

HOW WE DO IT

We start with the channels you can control. (social media and websites) Not the channels you can’t control. (radio & press). 

We borrow from advertising best practice to reach, engage, convert and retarget the audiences most into your music. We create thumb stopping social content and advertising campaigns to drive your play and follower count.

We positively impact the five key metrics required to convert listeners into fans

 

  • Engagement rate

  • Play count

  • Repeat listener rate

  • Save rate

  • Follower rate

We question, challenge, refuse to settle, positively disrupt, test, refine and test again. Just because it's worked before doesn't mean it will work again.

Read more about our approach and marketing theory.

 

Major Labl cycle
 

ARTIST 

CASE STUDIES

Read our unsigned artists marketing case studies which cover a wide range of our modules, from audits, website design, content creation, ad set creation to full campaign management.

Iraina Mancini
Officer
Porcelain
Rhonda Merrick
Anna Wolf
Doctors of Madness
Nick Batterham
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WHY WE EXIST

After 10 years spent managing and working with independent artists, we've concluded the traditional model (radio, press and live) of music promotion designed for major label artists in the 80s does not work for unsigned / independent artists in the 00’s.

Provocations

 

  • Radio spot plays don’t deliver the reach or frequency required to build fame or a fanbase

  • Press appears on niche, unread blogs with poor SEO optimisation

  • Live has limited ability to reach new listeners and convert them into fans at scale

 

PROJECT COSTS

Based on our consultation we will determine the modules you need and provide you with a bespoke costed proposal.

For a promotional campaign to support the launch of a single, EP or album Major Labl offers three packages. Costs are dependent on media spend, the duration of the campaign and the level of our involvement. We can provide consultancy support or end to end management and content creation.

We aim to be more affordable and more effective than a standard PR or radio plugging campaign. If you are interested in working with us, please submit this application form.  

OUR FOUNDER

Mark Knight, marketing strategist, new music champion and founder of Major Labl

Hello, I'm Mark.

For the last 20 years I've provided strategic marketing consultancy for some of the world's biggest brands including evian, Nivea and Vodafone. When I set up Major Labl my aim was to bring proven advertising best practice and marketing theory from the brand world to the band world. 

​Alongside brand consultancy, I also have over 10 years experience as an artist manager and new music champion. My work with The Daydream Club was recognised with a nomination for Best Digital Campaign at The Music Ally Awards (the only unsigned artist to be nominated). The band now have over 100m Spotify Streams as an independent artist.

 

In 2010 I founded Right Chord Music (a top 10 ranked indie music blog) and The Lost On Radio Podcast which has attracted listeners from over 150 countries. 

 

In 2016, I set myself an audacious challenge to find and break an unsigned band in just 10 weeks without using radio or press.  The project took me to the main stage in Cannes. The band 'Broken Witt Rebels' are now signed to Universal Music.

In 2020 I launched The Takeover, a summer online music festival and winter online music conference specifically for unsigned and DIY musicians. In its first year the festival attracted 600,000 viewers and we had Badly Drawn Boy headline.

Over past 10 years, I've lectured on music marketing at MIDEM, Off The Record and Liverpool Sound City, written for The Guardian, Unsigned Guide, Reverbnation, Music Think Tank and judged the Music Week Awards.

These experiences have shaped the services Major Labl provide. 

I look forward to discovering your music.

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OUR INDIE

ARTIST BLOG