INTO INDEPENDENT ARTISTS
MUSIC MARKETING REIMAGINED
Because after ten years managing independent artists, we concluded the traditional model of music promotion designed for major label artists in the 80s (radio, press and live) does not work for unsigned / independent artists in the 00’s.
Radio spot plays don’t deliver the reach or frequency required to build fame or a fanbase
Most press support appears on niche, unread blogs with poor SEO optimisation
Traditional music marketing doesn’t drive the play count, the only measure of success that matters in 2020
In response we setup our own Major Labl, with a cheeky glint in our eye.
We've reinvented music marketing specifically for unsigned and independent artists.
As the marketing division of the Right Chord Music Group, Major Labl provides modular marketing consultancy and creative solutions to artists from all genres, all over the world.
What we don't do. Book gigs, sign artists or take away your rights or your royalties.
WE DO IT
We start with the channels you can control. (social media and websites) Not the channels you can’t control.(radio & press).
We borrow from advertising best practice to reach, engage, convert and retarget the audiences most into your music. We create thumb stopping social content and advertising campaigns to drive your play and follower count.
We question, challenge, refuse to settle, positively disrupt, test, refine and test again. Just because it's worked before doesn't mean it will work again.
Read more about our approach and marketing theory.
We begin every artist relationship with a free consultation. Then based on your needs we build a plan selecting from ten possible work modules. For a new artist launching their career we might complete all ten modules. However, for a more established artist releasing a new album we might cherry pick two or three modules. We also offer a pay as you go consultancy module to cover off anything else. For example maybe you need some help writing a grant application.
If you are interested in working with us, please submit this application form. We are now considering artists for campaigns to start in October and beyond. Please note, we are selective about the artist we choose to work with, we believe this is best for you and us. After all if we don't love and believe in your music we won't put our heart and soul into it, and your music deserves that respect. We offer flexible payment terms allowing you to split project fees into affordable chunks.
Mark Knight has over 10 years experience as an artist manager. His work with The Daydream Club was recognised with a nomination for Best Digital Campaign at The Music Ally Awards (the only unsigned artist to be nominated). Mark has lectured on music marketing at MIDEM, Off The Record and Liverpool Sound City, written for The Guardian, Unsigned Guide, Reverbnation, Music Think Tank and judged the Music Week Awards. Mark also runs Right Chord Music (a top 10 ranked indie music blog) the Lost On Radio Podcast, and The Takeover online music festival, presented by Bose, in support of Nordoff Robbins. This year the festival attracted over 600,000 online views. For the last 19 years Mark has also consulted for some of the world's biggest brands including evian, Nivea and Vodafone.
Listen to this interview with Mark on the Us People Podcast.