INTO INDEPENDENT ARTISTS
MUSIC MARKETING REIMAGINED
We are part of the Right Chord Music Group. Major Labl is a management consultancy and creative services company for unsigned artists who dream of being independent. Don't be fooled by our name, we don't sign anyone or own your rights. We work with artists from all genres, from all over the world, on a pay as you go basis.
After managing unsigned artists for 10 years we realised three things:
Most PR and radio pluggers promise the earth, charge the earth and deliver very, very little
Traditional music marketing was created for major label signed artists, not unsigned artists
If your music promotion doesn't drive your play count it's not working
In response we created Major Labl to be an effective and affordable alternative. We've designed our own proprietary planning process called The Cycle and it works, just ask The Daydream Club who now have over 100m streams on Spotify and earn a sustainable income from their music.
Our work is split between pay as you go management consultancy and creative solutions. When it comes to our creative work we focus on social media and the channels you can control not the channels you can't (Radio and press) We creating thumb stopping content for social media to get more people listening to your music. Afterall if your music promotion doesn't drive your play count, it's not working.
Mark Knight has over 10 years experience as an artist manager. His work with The Daydream Club was recognised with a nomination for Best Digital Campaign at The Music Ally Awards (the only unsigned artist to be nominated). Mark has lectured on music marketing at MIDEM, Off The Record and Liverpool Sound City, written for The Guardian, Unsigned Guide, Reverbnation, Music Think Tank and judged the Music Week Awards. Mark also runs Right Chord Music (a top 10 ranked indie music blog) the Lost On Radio Podcast, and The Takeover online music festival, presented by Bose, in support of Nordoff Robbins. This year the festival attracted over 600,000 online views. For the last 19 years Mark has also consulted for some of the world's biggest brands including evian, Nivea and Vodafone.
Listen to this interview with Mark on the Us People Podcast.