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Rhona Macfarlane

Background:

Produced by Matt Ingram (Laura Marling), Rhona Macfarlane’s new EP ‘Closing the Window’ is a collection of songs inspired by a time of inward reflection and solitude during the pandemic.

Objective:

To promote the release of Rhona's second EP 'Closing The Window' and the two lead singles driving increased listening and fan engagement. 

Our Work:

  • To set up Rhona's Facebook Ad Account and Pixel

  • To build and establish Custom Facebook audiences to allow future retargeting

  • To create pre-release video ads to drive video views and engagement across Facebook and Instagram

  • To create post-release ads to retarget engagers and convert new listeners

Results:

+4256% increase in monthly Spotify Listeners

+111% increase in Spotify Followers

+34% increase in Instagram Followers

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