
RHONA MACFARLANE
Background:
Produced by Matt Ingram (Laura Marling), Rhona Macfarlane’s new EP ‘Closing the Window’ is a collection of songs inspired by a time of inward reflection and solitude during the pandemic.
Objective:
To promote the release of Rhona's second EP 'Closing The Window' and the two lead singles driving increased listening and fan engagement.
Our Work:
To set up Rhona's Facebook Ad Account and Pixel
To build and establish Custom Facebook audiences to allow future retargeting
To create pre-release video ads to drive video views and engagement across Facebook and Instagram
To create post-release ads to retarget engagers and convert new listeners
Results:
+4256% increase in monthly Spotify Listeners
+111% increase in Spotify Followers
+34% increase in Instagram Followers