Iraina Mancini

Background:

Singer / Songwriter, DJ and Radio Host Iraina Mancini and her long-time producer /co-writer Jagz Kooner (Primal Scream, Kasabian)  approached Major Labl to help promote the release of her single Shotgun.  A sexy, seductive song about being wildly in love, shot with obsession like a bullet through the heart.

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Objective:

To launch Iraina's new single Shotgun by driving streams on Spotify and growing her fanbase

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Our Work:

• Conducted a 70-point audit to identify ways to optimise her social media presence

• Improved her website SEO

• Installed the Facebook Pixel and Google Analytics on her website

• Created customised audiences to retarget previous engagers on Facebook, Instagram and website

• Facilitated a creative workshop to help develop content ideas to support the launch

• Set up a Pre-save campaign to boost engagement ahead of release

• Ran ads ahead of launch to create an engagement pool testing out different audiences and creatives

• Ran Conversion ads for 4 weeks after launch driving listeners on Spotify and purchases on iTunes

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Results:

• The 4 week campaign reached 93,000 people

• Increased Spotify monthly listeners by 32%

• Increased Spotify playlist followers by 97%

• Increased Facebook Likes by 39%

• Achieved a 21% save rate for Shotgun

• Delivered a 12p cost per conversion

• Listen to Shotgun by Iraina Mancini

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