
PORCELAIN
Background:
Anonymous musical collective Porcelain are a counterpoint to today’s prevailing celebrity culture. Faceless mannequins and androgynous dolls, symbolise their wish not to be defined by labels.
Objective:
To help launch the band driving intrigue, awareness, fan engagement and listeners
Our Work
Create a unique style and voice online
Launch the band on social
Build an engaged fanbase via content and The Porcelain Matchmaker
Website design
Press release writing and creative ideation
Ran conversion ads to drive Spotify streams and saves
Results
Half a million video content views before launch, providing a retargeting audience
Over 3,000 plays of the Porcelain Matchmaker
60% conversion from landing page view to Spotify stream
50% listener save rate on Spotify
>2k Spotify followers
>100K Spotify Streams
>2k Playlists