PORCELAIN

Background:

Anonymous musical collective Porcelain are a counterpoint to today’s prevailing celebrity culture. Faceless mannequins and androgynous dolls, symbolise their wish not to be defined by labels.

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Objective:

To help launch the band driving intrigue, awareness, fan engagement and listeners

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Our Work

• Create a unique style and voice online

• Launch the band on social 

• Build an engaged fanbase via content and The Porcelain Matchmaker 

• Website design

• Press release writing and creative ideation

• Ran conversion ads to drive Spotify streams and saves

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Results

• Half a million video content views before launch, providing a retargeting audience

• Over 3,000 plays of the Porcelain Matchmaker

• 60% conversion from landing page view to Spotify stream

• 50% listener save rate on Spotify

• >2k Spotify followers

• >100K Spotify Streams

• >2k Playlists

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