PORCELAIN

Background:

Anonymous musical collective Porcelain are a counterpoint to today’s prevailing celebrity culture. Faceless mannequins and androgynous dolls, symbolise their wish not to be defined by labels.

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Objective:

To help launch the band driving intrigue, awareness, fan engagement and listeners

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Our Work

Create a unique style and voice online

Launch the band on social 

Build an engaged fanbase via content and The Porcelain Matchmaker 

Website design

Press release writing and creative ideation

Ran conversion ads to drive Spotify streams and saves

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Results

Half a million video content views before launch, providing a retargeting audience

Over 3,000 plays of the Porcelain Matchmaker

60% conversion from landing page view to Spotify stream

50% listener save rate on Spotify

>2k Spotify followers

>100K Spotify Streams

>2k Playlists

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