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PORCELAIN

Background:

Anonymous musical collective Porcelain are a counterpoint to today’s prevailing celebrity culture. Faceless mannequins and androgynous dolls, symbolise their wish not to be defined by labels.

Objective:

To help launch the band driving intrigue, awareness, fan engagement and listeners

Our Work

  • Create a unique style and voice online

  • Launch the band on social 

  • Build an engaged fanbase via content and The Porcelain Matchmaker 

  • Website design

  • Press release writing and creative ideation

  • Ran conversion ads to drive Spotify streams and saves

Results

  • Half a million video content views before launch, providing a retargeting audience

  • Over 3,000 plays of the Porcelain Matchmaker

  • 60% conversion from landing page view to Spotify stream

  • 50% listener save rate on Spotify

  • >2k Spotify followers

  • >100K Spotify Streams

  • >2k Playlists

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