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Mark Knight, Founder.
- Feb 18
- 2 min
Did Instagram Stories Kill The Full Length Music Video?
When Instagram launched Stories, many commentators cynically saw this as a simple attack on SnapChat, but five years on it's clear the repercussions are far greater. For the first time unsigned artists are right to be questioning the value of full length music videos. Let's consider the facts A professionally shot and edited full-length music video costs thousands Online tools like Canva allow you to make a video formatted for social in minutes MTV, the channel launched to sh
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Mark Knight, Founder.
- Jun 17, 2020
- 4 min
Unsigned Musician? Stop Wasting Money On Radio Pluggers
After working with unsigned artists for over 10 years it's easy to conclude that radio is not an effective or cost efficient way to promote unsigned artists. In this article we explain why Reach & Frequency Effective advertising is set up to deliver reach & frequency (lots of people, lots of times). This simple formula drives awareness, interest and ultimately sales. It's the reason brand advertising follows you around the Internet, and the reason you see that TV ad over and
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Mark Knight, Founder.
- May 21, 2020
- 5 min
Does AWAL Help Or Hinder Independent Artists?
In this article Major Labl founder Mark Knight, critically examines the AWAL offer. Asking do AWAL really offer any more than an aggregator for independent artists? How does their business model help independent artists? The illusion of the free and easy music industry Every unsigned musician wants the same thing: Someone to listen to their music, love their music and help them make a career from their music. This quest for the life changing moment is perfectly dramatised by
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Mark Knight, Founder.
- May 21, 2020
- 3 min
Independent Artist? Think In Bonfires & Fireworks To Promote Your Music
In this article we challenge the traditional approach to music marketing that solely focuses on the newest release. Why has the music industry has been so slow to catch on to the bonfires and fireworks model, which supports on-going back catalogue promotion? Firework marketing Traditional music promotion has focused on launches, singles, videos, EPs and albums. All of your marketing efforts are geared up to focus on launch. Often an 8 week period at best, frequently far less.
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Mark Knight, Founder.
- May 21, 2020
- 3 min
Independent Artist? Music Marketing Must Drive The Play Count
In this article Mark Knight, founder of Major Labl explains why music promotion is only effective if it drives the play count. Focusing on the things that matter As an independent musician it’s important to remember you are only successful if people listen to your music. It feels like an obvious point, but far too often musicians and managers get distracted by the promotion and forget that listening is the end goal. For many musicians, success is the press feature, the blog r
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Mark Knight, Founder.
- May 21, 2020
- 2 min
The Quickest Way To Be Ignored By Music Blog
Last week we posted an article explaining how to build relationships with music blogs and how to increase the chances of being featured. You can consider this article it’s evil twin brother. Mark Knight, Founder of Right Chord Music outlines the quickest ways to get your emails deleted and your music ignored. Ignoring the submission policy: Most established blogs have a submissions policy. At Right Chord Music we ask you to submit music via the website contact page. This mean
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Mark Knight, Founder.
- May 21, 2020
- 3 min
Seven Simple Steps To Get Your Music On A Music Blog
Mark Knight the Founder of Right Chord Music (RCM), a top 10 ranked indie music blog explains how unsigned bands and independent artists can increase their chances of being featured on music blogs. 1. Do Your Homework Before contacting a blog spend some time visiting their site to understand exactly what they do. You should know answers to the following questions: 1. What's the focus of the blog? 2. Which genres of music do they cover? 3. Which artists have they featured that
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Mark Knight, Founder.
- May 21, 2020
- 4 min
The Three Biggest Mistakes Made By Independent Artists
In this article, Major Labl founder Mark Knight, identifies the three most common music marketing mistakes made by independent artists, and suggests simple ways to avoid them. 1. Don't plan to promote Musicians often take months, sometimes even years to write, record and produce new music and once they have it finished, they want to share it... immediately. While it's easy to get swept up in the excitement of a new release, releasing without a plan is almost always a mistake.
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Mark Knight, Founder.
- May 21, 2020
- 2 min
Why TikTok Is A New Music Distribution Opportunity
In this post we explore the phenomenon that is TikTok and why for some artists it could be a powerful new music distribution channel. TikTok for Musicians If you or your band makes music that appeals to the teen audience (Pop, hip-hop, R&B, Grime etc) then you should consider distributing to TikTok. CDBaby recently announced their are now distributing music to the app, which means the next time a creator is looking to create a dance routine, they could be using your track. Wh
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Mark Knight, Founder.
- May 21, 2020
- 5 min
Essential Tools For Independent Artists
Gone are the days when all you needed to succeed as a musician was music. In the new music economy, successful artists think like start-ups and need to be savvy marketers and content creators. Here are some essential tools to support the independent artist on their journey. The old music industry Go back forty years and major record labels signed artists who had potential, and invested money and time into their careers to make them a success. It famously took U2 and Bruce Spr
259 views0 comments
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