#musicmarketing

Independent Musician? How To Promote Music In 2022. A 20-Step Expert Checklist.

Jan 21
7 min

Independent Musician? How To Promote Music In 2022. A 20-Step Expert Checklist.

Last year we produced a checklist to help independent musicians promote their music more effectively. With changes to Facebook Ads and Apple Privacy Laws, we have updated our guide. 1. Write, record and produce the highest quality music. Everything starts with incredible music. Remember, nobody listens to bad music twice, so it's important to get it right. Even if you can’t afford a studio to record your music, you can add a little sparkle, by paying for someone to mix and ma

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Independent Artist? 6 quick ways to create a 'bonfire' music marketing strategy

Mark Knight, Founder.

Sep 12, 2021
3 min

Independent Artist? 6 quick ways to create a 'bonfire' music marketing strategy

If you are an independent artist looking to promote your music, it's important you have both a bonfire and firework music marketing strategy

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6 Things Independent Musicians Can Learn About Growth From Successful Brands

Mark Knight, Founder.

Aug 31, 2021
7 min

6 Things Independent Musicians Can Learn About Growth From Successful Brands

In this article, Major Labl founder, Mark Knight considers the parallels between brands and bands and asks what can independent musicians learn about growth from established and proven marketing theory. Managing Expectations One of the biggest challenges associated with promoting independent musicians is managing expectations. There is an assumption that one campaign, or in some cases, one ad is going to be enough to transform their fortunes. We recently worked with an artist

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Why Spotify Marquee Could Be A Game Changer For Independent Artist Promotion

Mark Knight, Founder.

Feb 24, 2021
4 min

Why Spotify Marquee Could Be A Game Changer For Independent Artist Promotion

At Spotify's recent Stream On event, they announced their roadmap for the improvement of the service highlighting 8 key changes, one 'Spotify Marquee' has the potential to be a real game-changer, here's why.... Brilliant yet frustrating. Spotify should be an independent artists' best friend. Afterall it pays them for every stream and gives them the chance for their music to be heard by fans all over one Spotify connected world. But the dream of blowing up and being 'big in Ja

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Did Instagram Stories Kill The Full Length Music Video?

Mark Knight, Founder.

Feb 18, 2021
3 min

Did Instagram Stories Kill The Full Length Music Video?

When Instagram launched Stories, many commentators cynically saw this as a simple attack on SnapChat, but five years on it's clear the repercussions are far greater. For the first time, unsigned artists are right to be questioning the value of full-length music videos. Let's consider the facts A professionally shot and edited full-length music video costs thousands Online tools like Canva allow you to make a video formatted for social in minutes MTV, the channel launched to s

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Unsigned Musician? Stop Wasting Money On Radio Pluggers

Mark Knight, Founder.

Jun 17, 2020
4 min

Unsigned Musician? Stop Wasting Money On Radio Pluggers

After working with unsigned artists for over 10 years it's easy to conclude that paying for a radio plugger is not an effective or cost-efficient way to promote unsigned artists. In this article, we explain why. Reach & Frequency Effective advertising is set up to deliver reach & frequency (lots of people, lots of times). This simple formula drives awareness, interest and ultimately sales. It's the reason brand advertising follows you around the Internet, and the reason you s

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Does AWAL Help Or Hinder Independent Artists?

Mark Knight, Founder.

May 21, 2020
5 min

Does AWAL Help Or Hinder Independent Artists?

In this article, Major Labl founder Mark Knight critically examines the AWAL offer. Asking do AWAL really offer any more than an aggregator for independent artists? How does their business model help independent artists? The illusion of the free and easy music industry Every independent artist wants the same thing: Someone to listen to their music, love their music and help them make a career from their music. This quest for 'the life-changing moment' is perfectly dramatised

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Independent Artist? Music Marketing Must Drive The Play Count

Mark Knight, Founder.

May 21, 2020
3 min

Independent Artist? Music Marketing Must Drive The Play Count

In this article Mark Knight, founder of Major Labl explains why music promotion is only effective if it drives the play count. Focusing on the things that matter As an independent musician it’s important to remember you are only successful if people listen to your music. It feels like an obvious point, but far too often musicians and managers get distracted by the promotion and forget that listening is the end goal. For many musicians, success is the press feature, the blog r

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The 7 Quickest Way To Be Ignored By Music Blog

Mark Knight, Founder.

May 21, 2020
2 min

The 7 Quickest Way To Be Ignored By Music Blog

Last week we posted an article explaining how to build relationships with music blogs and how to increase the chances of being featured. You can consider this article it’s evil twin brother. Mark Knight, Founder of Right Chord Music outlines the 7 quickest ways to get your emails deleted and your music ignored by a music blog. 1. Ignoring the submission policy: Most established blogs have a submissions policy. At Right Chord Music we ask you to submit music via the website co

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Seven Simple Steps To Get Your Music On A Music Blog

Mark Knight, Founder.

May 21, 2020
3 min

Seven Simple Steps To Get Your Music On A Music Blog

Mark Knight the Founder of Right Chord Music (RCM), a top 10 ranked indie music blog explains how unsigned bands and independent artists can increase their chances of being featured on music blogs. 1. Do Your Homework Before contacting a blog spend some time visiting their site to understand exactly what they do. You should know answers to the following questions: 1. What's the focus of the blog? 2. Which genres of music do they cover? 3. Which artists have they featured that

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The Three Biggest Mistakes Made By Independent Artists

Mark Knight, Founder.

May 21, 2020
4 min

The Three Biggest Mistakes Made By Independent Artists

In this article, Major Labl founder Mark Knight identifies the three most common music marketing mistakes made by independent artists and suggests simple ways to avoid them. 1. Don't plan to promote Musicians often take months, sometimes even years to write, record and produce new music and once they have it finished, they want to share it... immediately. While it's easy to get swept up in the excitement of a new release, releasing without a plan is almost always a mistake. R

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Why TikTok Is A New Music Distribution Opportunity

Mark Knight, Founder.

May 21, 2020
2 min

Why TikTok Is A New Music Distribution Opportunity

In this post, we explore the phenomenon that is TikTok and why for some artists it could be a powerful new music distribution channel. TikTok for Musicians If you or your band makes music that appeals to the teen audience (Pop, hip-hop, R&B, Grime etc) then you should consider distributing to TikTok. CDBaby recently announced they are now distributing music to the app, which means the next time a creator is looking to create a dance routine, they could be using your track. Wh

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10 Essential Tools For Independent Artists

Mark Knight, Founder.

May 21, 2020
4 min

10 Essential Tools For Independent Artists

Gone are the days when all you needed to succeed as a musician was music. In the new music economy, successful artists think like start-ups and need to be savvy marketers and content creators. Here are 10 essential tools to support independent artists. The old music industry Go back forty years and major record labels signed artists who had potential and invested money and time into their careers to make them a success. It famously took U2 and Bruce Springsteen three albums b

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The Major Labl blog shares music marketing thought pieces for unsigned bands and independent artists. All articles are written by Mark Knight.