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Mark Knight, Founder.
- Feb 18
- 2 min
Did Instagram Stories Kill The Full Length Music Video?
When Instagram launched Stories, many commentators cynically saw this as a simple attack on SnapChat, but five years on it's clear the repercussions are far greater. For the first time unsigned artists are right to be questioning the value of full length music videos. Let's consider the facts A professionally shot and edited full-length music video costs thousands Online tools like Canva allow you to make a video formatted for social in minutes MTV, the channel launched to sh
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Mark Knight, Founder.
- Jun 17, 2020
- 4 min
Unsigned Musician? Stop Wasting Money On Radio Pluggers
After working with unsigned artists for over 10 years it's easy to conclude that radio is not an effective or cost efficient way to promote unsigned artists. In this article we explain why Reach & Frequency Effective advertising is set up to deliver reach & frequency (lots of people, lots of times). This simple formula drives awareness, interest and ultimately sales. It's the reason brand advertising follows you around the Internet, and the reason you see that TV ad over and
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Mark Knight, Founder.
- May 21, 2020
- 2 min
The Quickest Way To Be Ignored By Music Blog
Last week we posted an article explaining how to build relationships with music blogs and how to increase the chances of being featured. You can consider this article it’s evil twin brother. Mark Knight, Founder of Right Chord Music outlines the quickest ways to get your emails deleted and your music ignored. Ignoring the submission policy: Most established blogs have a submissions policy. At Right Chord Music we ask you to submit music via the website contact page. This mean
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Mark Knight, Founder.
- May 21, 2020
- 3 min
Seven Simple Steps To Get Your Music On A Music Blog
Mark Knight the Founder of Right Chord Music (RCM), a top 10 ranked indie music blog explains how unsigned bands and independent artists can increase their chances of being featured on music blogs. 1. Do Your Homework Before contacting a blog spend some time visiting their site to understand exactly what they do. You should know answers to the following questions: 1. What's the focus of the blog? 2. Which genres of music do they cover? 3. Which artists have they featured that
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Mark Knight, Founder.
- May 21, 2020
- 4 min
The Three Biggest Mistakes Made By Independent Artists
In this article, Major Labl founder Mark Knight, identifies the three most common music marketing mistakes made by independent artists, and suggests simple ways to avoid them. 1. Don't plan to promote Musicians often take months, sometimes even years to write, record and produce new music and once they have it finished, they want to share it... immediately. While it's easy to get swept up in the excitement of a new release, releasing without a plan is almost always a mistake.
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