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Mark Knight, Founder.
- Jun 17, 2020
- 4 min
Unsigned Musician? Stop Wasting Money On Radio Pluggers
After working with unsigned artists for over 10 years it's easy to conclude that radio is not an effective or cost efficient way to promote unsigned artists. In this article we explain why Reach & Frequency Effective advertising is set up to deliver reach & frequency (lots of people, lots of times). This simple formula drives awareness, interest and ultimately sales. It's the reason brand advertising follows you around the Internet, and the reason you see that TV ad over and
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