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Mark Knight, Founder.
- Jun 17, 2020
- 4 min
Unsigned Musician? Stop Wasting Money On Radio Pluggers
After working with unsigned artists for over 10 years it's easy to conclude that radio is not an effective or cost efficient way to promote unsigned artists. In this article we explain why Reach & Frequency Effective advertising is set up to deliver reach & frequency (lots of people, lots of times). This simple formula drives awareness, interest and ultimately sales. It's the reason brand advertising follows you around the Internet, and the reason you see that TV ad over and
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Mark Knight, Founder.
- May 21, 2020
- 3 min
Independent Artist? Music Marketing Must Drive The Play Count
In this article Mark Knight, founder of Major Labl explains why music promotion is only effective if it drives the play count. Focusing on the things that matter As an independent musician it’s important to remember you are only successful if people listen to your music. It feels like an obvious point, but far too often musicians and managers get distracted by the promotion and forget that listening is the end goal. For many musicians, success is the press feature, the blog r
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