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Mark Knight, Founder.
7 min read
6 Things Independent Musicians Can Learn About Growth From Successful Brands
In this article, Major Labl founder, Mark Knight considers the parallels between brands and bands and asks what can independent musicians...
316 views
Mark Knight, Founder.
3 min read
Three Reasons Playlist Promotion Fails Indie Musicians.
Independent artists know every stream on Spotify earns them money, so why wouldn't they play a playlister to guarantee streams? Here are...
418 views
Mark Knight, Founder.
3 min read
Did Instagram Stories Kill The Full-Length Music Video?
When Instagram launched Stories, many commentators cynically saw this as a simple attack on SnapChat, but five years on it's clear the...
96 views
Mark Knight, Founder.
1 min read
Comparing Music Distribution Companies
In this article, we take a look at the music distribution market and profile the key players, business models and service offerings. Are...
114 views
Mark Knight, Founder.
4 min read
Indie Musician? Stop Wasting Money On Radio Pluggers
After working with unsigned artists for over 10 years it's easy to conclude that paying for radio pluggers is not an effective or...
307 views
Mark Knight, Founder.
3 min read
Indie Musician? Music Marketing Must Drive The Play Count
In this article, Mark Knight, founder of Major Labl explains why music marketing is only effective if it drives the play count for indie...
29 views