We have launched music marketing training videos for indie musicians.
Indie musician? Imagine if you could attract a manager without giving away 20% of your income. Now you can.
After years of providing one-to-one coaching and support to our clients, Major Labl has launched a comprehensive, self-paced, video training course to provide indie musicians with practical support and inspiration at every step of their journey. It's like having a virtual manager without having to pay the 20% commission. Read more.
What's included?
A comprehensive set of how-to video guides and recommended best practice presentations to help musicians plan to promote their music more effectively.
There are currently 15 lessons and over 130 minutes of content spread over the 4 stages of our planning framework.
Launch
Plan
Promote
Optimise
Launch
How to think and plan in cycles
How to launch and establish your brand
How to set up and think like a business (coming soon)
Plan
How to set your release strategy
How to use purchase journey thinking
How to tap into moods and moments
How to create bonfires and fireworks
How to use Canva to design artwork How to use Meta / Facebook Creator Studio
How to start in NFTs
How to set up a Meta / Facebook Business & Ad account
How bands can learn from how brands grow (coming soon)
Promote
How to create a Twitter ad
How to write better headlines
How to build retargeting audiences
How to avoid paying for bad music PR (coming soon)
How to get on music blogs (coming soon)
How to understand the Facebook Pixel (coming soon)
How to create YouTube ads (coming soon)
Optimise
How to audit and optimise online performance (including free downloadable worksheet)
You only pay once, and all new content we add is available to you for FREE. Take advantage of our special launch price.
"Since the Pandemic, we have been spending increasing amounts of time running individual training sessions and workshops, so the move to formalise these sessions into a structured training programme feels like a logical next step. Now our training is open to all artists regardless of their geographic location. The training sessions are self-managed so artists can pick and choose when they complete them. They also have the option to watch back these sessions over again when they need a refresh." Mark Knight (Major Labl)
FREE webinar
Alongside the paid training course, Major Labl is providing every indie musician with access to a FREE 45-minute webinar. In this session, musicians will be provided with a practical checklist to help them plan to release music more effectively. We'll show you what to do each week in a 6-week countdown to release.
About Mark Knight
Mark Knight is the founder of Major Labl and the Right Chord Music Group. For the last 22 years, Mark has provided strategic marketing consultancy for brands including Coca-Cola, Vodafone and Nivea. Mark set up Major Labl in 2018 with the aim of bringing marketing best practices from the brand world to the band world. He has provided strategic consultancy for indie labels including Earache Records (Buckcherry, Scarlet Rebels, The Temperance Movement & Travis Meadows), Trashmouth Records (Fat White Family, Maggie The Cat) and a host of independent artists including Anna Wolf, Iraina Mancini and Porcelain. His work with The Daydream Club was recognised with a nomination for Best Digital Campaign at The Music Ally Awards (the only unsigned artist to be nominated). The band now have over 100m Spotify Streams as an independent artist.
Other Achievements
Right Chord Music Blog Founder (5th in Feedspot's Top 50)
Broke an Unsigned Brand In 10 Weeks (Broken Witt Rebels)
Created The Takeover festival watched by over 600,000 fans
Liverpool Sound City Artist Mentor
Music Week Awards judge
Published in The Guardian
Get Started
To buy the course or to watch the FREE webinar follow this link.