Influencer marketing for brands and bands.

We've partnered with influencer experts, The Influence Room to create a barter economy, connecting brands, musicians, and influencers.

Brands are matched with musicians and provide products in exchange for influencer content to promote both the musician and their brand.

This authentic, mutually beneficial approach saves brands time and money, offers influencers partnerships with brands they genuinely value, and helps promote emerging musical talent.

Our flexible campaigns enable brands to reach new audiences and build genuine advocacy from influencers and consumers alike.

Brand benefits.

A ready-made solution to sample products to social media influencers
No costs beyond the supply of product samples
Get your brand in front of new consumer audiences
Engage consumers with opportunities to win your products
Build brand advocacy among influencers and consumers
Strengthen associations with music and next-gen talent
Flexibility and control - decide how many campaigns to support

How it works.

Major Labl Artist Club identifies new artists for brands to support
We help the artist write the brief to the influencers, which is signed off and agreed upon by the brand
Influencers browse the latest opportunities and apply for campaigns that interest them
The artist selects the influencers best suited to promote their music. The brand signs off on the choices
The artist can track the performance of the content they produce
A report summarising campaign deliverables is sent to the artist and the brand

The Influence Room.

23,000 social media influencers
Celebrity Talent: Audience size 500K+ Average engagement 3.4%
Mid-Tier: Audience size 50,000 to 500,000 Average engagement 4.7%
Micro-Influencers: Audience size 10,000 to 50,000 Average engagement 5.9%
Nano-Influencers: Audience size >10,000 Average engagement 12.3%

Get started.

If your brand is interested in running an influencer marketing campaign, please contact us to get started.

Minimal requirements

A minimum of five product samples in exchange for five pieces of content
A minimum of one product sample to be used as a prize for consumers
Approved logos and artwork
Agreed redemption details and point of contact