BE YOUR OWN MAJOR LABL
"Great music is essential, but it's nothing without distribution. When we discovered 20% of the music on Spotify has never been heard we realised the importance of music, distribution and promotion together. That's why we created the Major Labl Artist Club."
Mark Knight, Major Labl Artist Club Founder
MEET OUR FOUNDER
Mark Knight, marketing strategist, new music champion and founder of Major Labl
Hello, I'm Mark.
For the last 20 years I've provided strategic marketing consultancy for some of the world's biggest brands including evian, Nivea and Vodafone. When I set up Major Labl my aim was to bring proven advertising best practice and marketing theory from the brand world to the band world.
Alongside brand consultancy, I also have over 10 years experience as an artist manager and new music champion. My work with The Daydream Club was recognised with a nomination for Best Digital Campaign at The Music Ally Awards (the only unsigned artist to be nominated). The band now have over 100m Spotify Streams as an independent artist.
In 2010 I founded Right Chord Music (a top 10 ranked indie music blog) and The Lost On Radio Podcast which has attracted listeners from over 150 countries.
In 2016, I set myself an audacious challenge to find and break an unsigned band in just 10 weeks without using radio or press. The project took me to the main stage in Cannes. The band 'Broken Witt Rebels' are now signed to Universal Music.
In 2020 I launched The Takeover, a summer online music festival and winter online music conference specifically for unsigned and DIY musicians. In its first year the festival attracted 600,000 viewers and we had Badly Drawn Boy headline.
Over past 10 years, I've lectured on music marketing at MIDEM, Off The Record and Liverpool Sound City, written for The Guardian, Unsigned Guide, Reverbnation, Music Think Tank and judged the Music Week Awards.
Working alongside musicians I've created The Major Labl Artist Club to provide practical and effective skills to more unsigned and self released artists.
I hope you find it useful.