Management consultancy for independent artists
Our management consultancy services are split between DIY guides, training and our unique PAYG consultancy. For ease we've arranged our services by career stage.
We provide a range of digital marketing guides to help you plan to promote your music more effectively. We do this by breaking our proprietary planning process 'The Cycle' into four manageable steps.
You can buy step by step guides or jump straight in with the Complete Guide To Music Marketing. We also provide guides to help unsigned artists improve the effectiveness of Facebook advertising and drive more plays and income on Spotify. Remember Major Labl priority members receive 10% discount on all store purchases, it's free to join.
Pay As You Go Management
It's hard to attract a manager as an unsigned artist. Typically music managers get paid between 15-20% of the gross income generated by their artist. This split can cover all forms of artist income including physical sales, downloads, streams, live, merchandise or sync.
This clearly represents a challenge for unsigned or self released artists. Because, unless you are making a sustainable income from your music, there is no money to pay a manager. Twenty percent of nothing is nothing, and unfortunately not many managers will want to work for free!
We set up pay as you go management specifically in response to the needs of unsigned artists. Because we recognise most unsigned artists don't earn enough money to make a 20% cut worthwhile, we flipped the model. This means you only pay for the expert help you want, when you want it.
Here are just some of the ways artists have used our PAYG management service.
Helping set the release strategy for their EP or album
Writing grant application forms
Writing artist biographies and press releases
Producing an electronic press kit
Setting up and running YouTube, Google, Facebook or Spotify ads
Generating creative ideas to support a launch campaign
Planning and scheduling social media posts
Running their social media while they are on holiday
Auditing their current online activity to understand how to improve
Recommending ways to improve their performance on Spotify
Making lyric videos
Designing a new logo
We charge £30 per hour for our PAYG management consultancy. Major Labl members save 10%. Get in touch to discuss your requirements.
Digital Marketing Training
Our training session typically lasts between 1.5 hours and 2 hours and is designed to help you navigate The Cycle, our framework for marketing effectiveness. The Cycle was developed from our experience working with The Daydream Club, the self released duo who now have over 100,000,000 streams on Spotify and Apple Music and earn a sustainable income from their music.
During the training, we explain every step of The Cycle, bringing the process to life with examples to inspire and inform. We provide you with a 50 page PDF manual to keep and refer to. We can run the training course face to face in London or via video call for artists anywhere in the world.
The session is designed to be actionable, giving you simple ideas to promote yourself and your music in a more effective way. The cost of this session is £45.00 plus VAT for UK & Europe only. To arrange your session or to find out more, complete our contact form.
"The session was really helpful and has given me a lot to think about. I really appreciate your time and effort it's good to know there are genuine people out there." Canine Rising
“Mark’s knowledge of the industry, and more importantly the ins and outs of the online world, social media, and effective marketing, is invaluable to artists in the current climate. Most important is his passion for and commitment to music, that is the factor that makes all the difference.” Blackchords